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192 Jim Boone Rd
Bakersville, NC, 28705
United States

828-675-4097

The central information hub for Michael Kline Pottery, a small one man shop of pottery making in the mountains of western North Carolina.

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The Best of Sawdust and Dirt

A record of the goings on around Michael Kline Pottery!

Filtering by Tag: stats

FB Ceramic Index Update

Michael Kline

It has been a while since I have updated the Facebook Index of Ceramic Artists. Ten months to be exact!

A little background:
It was my interest in statistics that prompted me to set up a short list of my peers a couple of years ago that I recorded dutifully every week or so in my little tattered Field Notes pamphlet. This analog list in pencil was then transferred to a spreadsheet, and eventually became this list.

Why track this kind of stuff?

Aside from your personal preferences  concerning Facebook, Google, and "big data" the Facebook Page is a pretty awesome marketing tool for your business. Through posts on my FB Page, I get feedback from fellow potters and get an idea what my pottery customers "like" and respond to. Comments and likes are akin to compliments and smiles from folks who visit my studio or at events where I  meet folks in person. The stats from my Page help me to decide what is working or not, what content people are interested in.

In addition to looking at my own marketing practice, it's insightful to look at what others in our field are doing to market their work. It's helpful for me to see how others are growing their following on Facebook and to try to figure by what means.  FB introduced their "Pages to Watch" feature, which (looks suspiciously like my FB Ceramic Index ;-)  to help "compare the performance of your Page and [your] posts with similar Pages on Facebook."

Check out this awesome article written by Justin Rothshank about his use of social media to market his pottery.

So, I highly recommend that you set up a facebook page now if you haven't already. Building a strong social media following takes years to develop and the sooner you start the better off you will be. Consider your facebook business page an outlet for telling your story as an artist, a place to share your thoughts, your pictures, your milestones with others. At the least the process will provide an additional perspective on the work that you do, even if, at first, just your friends and family follow you.

An explanation:

Since data is only as good as you can accurately interpret, I sort the Pages according to the biggest change in followers during any specific time period. My reasoning for this is based on the assumption that changes in follow-ship are usually the result of diligent activity on the part of the artist managing the page. The more postings, events, etc usually result in increases of likes.  (although this article claims that changes in likes may be because of a variety of page activity, not just posts to the page)

So here are the top Pages from the Sawdust & Dirt Facebook Ceramic Index that had the biggest change of followers since June 2014.

How these boxes work:

Each Page Box is scrollable and if you click on posts within these boxes you will be transported to the FB Page. You don't have to be logged onto FB unless you want to comment or like pages. If you are logged into FB as your Page admin, you might have to switch to your personal identity. sorry.
If you want me to list you on the Index, leave your Facebook Page URL in a comment or email it to me

Shakers and Movers Week 12

Michael Kline

I just got back from a wonderful NCECA conference in Milwaukee. Today is my decompression AND my re-entry day, all in one. So, as I get ready to wield some brushes to deco some pots, I offer you this week's climbers on the FB Ceramic Index, courtesy of Butterfly Bend potter, Scott Williamson.  If you have a FB page for your ceramic art and aren't listed, please leave me a comment with your URL. I'll list you ASAP.

Stay tuned for some new deco this week as well as a post about my time at #NCECA2014!

This Weeks Movers and Shakers

Michael Kline

Here are this week's Top 10 movers from the FB Ceramic Index. Each week I track Clay/Ceramic Artists' Facebook Pages and log their numbers. The list is ordered by the biggest percentage of change in each page’s fans from week to week. The Index is far from complete, but so far I have 308 sites. If you aren't on the list, please leave a comment here and I will try to add it ASAP.

Here's little how-to:

  • each artist's "box" is scrollable 
  • scroll outside the artist's box to scroll down the page.
  • if you are a facebooker and are logged in you can 'like' pages here. 
  • if you want to leave comments or like individual posts, click on that post and you will be taken to FB.
I hope you find new artists to follow and that new followers if you are and artist on the list!


 










2/25 Index

Michael Kline

Here is this week's top 10 based on largest percentage change of followers since last week.  [for the complete list click here. ]

I am still adding pages as I have time.

I am getting some awesome help from my database expert/potter friend, Scott Williamson of Butterfly Bend Pottery to fine tune this index and expedite the tedium of data entry.

If you would like to add your Facebook Business Page leave the FB URL in a comment below.

I also hope you find new artists through this index and this list is something of value to you.

Thanks!

Michael

Directions: Each Page Box is scrollable and if you click on posts within these boxes you will be transported to the FB Page. You don't have to be logged onto FB unless you want to comment or like pages.

Movers and Shakers

Michael Kline

Here is this week's FB Ceramic Index. For this post, I've sorted the list to reflect the fastest growing pages from the last two weeks. If you would like to see the complete (to date) list click here. If you are interested in looking at the artist's pages, you can click on their names to be magically transported to their FB sites.

Of the current roster of ceramic Facebook Pages, these artists saw the biggest positive change in their following in the last 2 weeks. It could have been from active posting and/or sharing, or an invitation campaign. Anyway, I hope you discover some artists that you weren't aware of and find this information useful!

Lot's of Looking!

Michael Kline

show announcement from the old days
when I went by the alias of O.K.R.A.

Just wanted to thank everyone who's visited this month! Over 10, 000 page views so far! WOW! I guess the firing and the Ferrin Show were interesting to folks out there. It was a busy month and it doesn't seem to be slowing down anytime soon. I am gearing up for a visit to Seagrove and my "cousins in clay" next weekend and then we are having our annual Spring Studio Tour the following weekend. Then it's time to fire the kiln again for the July show in Asheville NC.

Phew!

Hope you all will come along for the fun!