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4062 Snow Creek Rd
Bakersville, NC, 28705
United States

828-675-4097

Demo Notes

Haywood Professional Crafts Sept. 25-26, 2013

Michael Kline

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Here are some notes, links etc. that hopefully will be helpful in understanding some of the things I talked about during my demo.

POTTERY DEMO notes

blog post on “capping technique”

Recipe addendum black wax paste

9 pts RIO 1 pt manganese dioxide 1 pt frit 3134

Books

WEB PRESENCE LECTURE

SETTING UP YOUR WEBSITE

I recommend Weebly It has clean design and is the most economical CMS (content management system).

FREE! (hosting included!) Search Engine Optimized E-commerce Features Automatic Mobile Sites Full HTML/CSS Control Nice forms awesome mobile/responsive browsing *Site Planner—a great feature that might help you keep your web site up to date. You can set it to remind you/encourage you to update, etc.

Prices are tiered with additional features.

EXAMPLE: Lauren Gallaspy

Wordpress

originally a blogging platform, it has matured into a completely customizable web site platform with a plethora of third party templates.

PROs free huge community third party templates (highly functional templates can be found and bought here.) CONs hard to find and implement “widgets” requires hosting domain

EXAMPLE: Chris Horner

My website is made in Squarespace

entry-$8/mo unlimited $16/mo commerce $24/mo

PROs

I wish I would get some kind of kickback for tooting this horn for SS, but alas, I just really like using it.

When you have a question or a problem , one of the most important considerations is tech support. there’s nothing worse than being on the phone waiting. 24/7 quick response.

I have had very good tech support from SS. Chat with a real person, get very quick response and they have excellent help reference. great video tutorials!

GREAT CMS! very easy to use, drag/drop distintive templates very good social VERY good responsive web

CONs

OPP (other people’s pixels) $16/mo —2,500+images $192 (hosting service included) $26/mo—10,000+images $312 (hosting service included)

cheap easy to use templates commerce (two clicks to paypal checkout)

templates are limited drop down menus awkward

EXAMPLE: Stacey Lane Jewelry

BLOGS/COACHING

Megan Auman is a designer, maker, educator, and entrepreneur who has built a multi-faceted business around her passion for great design and sustainable business.

She has a great and relevant blog on craft/design business.

Meylahis a online marketplace as well as a great business resource. I signed up for their newsletter and get lots of great tips.

Alyson Stanfield wrote the book I’d Rather Be In The Studio and tweets great links to other online articles about the buisness of art. She also has a video series that has helpful tips that you can subscribe to.

“Art is incomplete until someone experiences it!”

“Your job as an artist is to first create, then share it!”

A note on using TWITTER

One of the ways I use Twitter is to check what other artists are saying and to get a quick look at news stories. I do this by grouping the people I follow with lists.

Facebook Tips and Tricks

This could be another dozen lectures, but here are a few recommendations.

  • turn off email notifications in your settings! They can REALLY be distracting! I only get emails from FB when it concerns my account, privacy/security updates
  • set up a business page and invite your “friends” to “like” it
  • schedule daily or weekly posts to keep your fans in the know of what’s happening. i.e. what you’re making, where you’re showing, etc.
  • send event notices to announce shows, exhibits, etc.
  • keep your message focussed on your work
  • if you have a web site make sure that is listed on your “about” section of your fb page, make it easy for people to find out more about you.
  • “Like” other artist pagesand build a peer network
  • “Like” galleries that might be interested in your work and frequent their posts with comments when find something interesting
  • SHARE! when you share other’s content/posts hopefully they will reciprocate by sharing your content.
  • Have you the Haywood Professional Crafts Program FB page! :-)